![](https://vconf_materials.s3.amazonaws.com/speakerimages/BillSheldon_t8qaenwyp2.png)
SVP,
Financial Services Practice
MarketBridge
Bill rejoined MarketBridge in 2016 to help lead the Financial Service Practice. Bill has more than 25 years' experience working with Financial Services and Tech clients on go-to-market issues and data-driven approaches to sales and marketing effectiveness.
Prior to returning to MarketBridge, Bill was the Chief Solutions Officer at Angoss Software with responsibility for the design, development, and deployment of predictive analytic solutions within financial services, including FundGUARD™, a predictive analytics solution for the Asset Management industry.
Before that, Bill was Chief Operating Officer for CFM Partners, a leading provider of SaaS Governance, Risk and Compliance solutions in the Asset Management industry.
While previously at MarketBridge, Bill led the Tech Practice and the Decision Sciences Practice for nearly 15 years, working on go-to-market with leading technology clients such as Microsoft and IBM. He began his career with Accenture in the Washington, DC office.
He holds a BA from the University of Virginia, and an MBA from the American University in Washington, DC.
Sessions
Distribution Enablement 2021 – The Shared Imperative for Sales and Marketing