Arlinda is an executive health-care marketer with more than 25 years of experience in all facets of the industry, including academic medicine, community hospitals, public health, managed care, home health care, long term care and hospice. She has been recognized nationally for her innovative approach to effective marketing, sales and business development in the health-care industry. Arlinda currently is Executive Director of Marketing, Communications and Physician Services for Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine in St. Louis. She is responsible for the development, implementation and measurement of Siteman’s strategic marketing, business development, communications, public relations and physician outreach program, representing key focus areas of the enterprise, including clinical practice, research, community education, minority outreach, legislative and patient education. Arlinda also is responsible for the management of the Siteman Cancer Center brand within the context of its two sponsoring institutions and its network affiliates and satellite facilities. She is a 25-year employee of BJC HealthCare and Washington University School of Medicine. Arlinda is past chair of the Public Affairs and Marketing Network steering committee. She also is a local and national speaker on health-care marketing and sales and serves on several boards for her marketing, communications and sales expertise. Arlinda is an executive health-care marketer with more than 25 years of experience in all facets of the industry, including academic medicine, community hospitals, public health, managed care, home health care, long term care and hospice. She has been recognized nationally for her innovative approach to effective marketing, sales and business development in the health-care industry. Arlinda currently is Executive Director of Marketing, Communications and Physician Services for Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine in St. Louis. She is responsible for the development, implementation and measurement of Siteman’s strategic marketing, business development, communications, public relations and physician outreach program, representing key focus areas of the enterprise, including clinical practice, research, community education, minority outreach, legislative and patient education.
Sessions
PAMN: Business Meeting and Hitching Your Wagon To The Right C-Suite Star