Andrea Larson is the Senior Manager of Grassroots Fundraising, Annual Giving at Fred Hutchinson Cancer Research Center in Seattle, WA. She is a strategist and mobilizer of emerging fundraising opportunities at the grassroots level, most recently focusing on livestream and eSports fundraising, social media influencers, crowdfunding, and other unique opportunities in the digital space. Andrea launched Fundraise for Fred Hutch, Fred Hutch’s DIY peer-to-peer fundraising tool in 2017, which resulted in a 370% increase in dollars raised in its first year. She also carries a niche portfolio of Twitch, Mixer, Facebook Gaming and YouTube content creators and social media influencer partners of Fred Hutch. When she is not raising money for the scientific community, she enjoys spending time with her husband and two-year-old son.
Sessions
NACCDO 101
NACCDO: Gaining Donors Through Virtual Events and Charity Streaming
Office Hours: Gaining Donors through Virtual Events and Charity Streaming