Gretchen LaRock is the Annual Fund Manager for the Roswell Park Alliance Foundation at Roswell Park Comprehensive Cancer Center in Buffalo, NY. Working with True Sense Marketing, she oversees the Annual Fund Renewal, Direct Mail Acquisition and Grateful Patient conversion programs. She also manages the Mid-Level Giving Society, Memorial and Tribute gifts, Workplace Giving and the Staff Appeal with an annual revenue budget of $2.4 million. Gretchen develops data-driven, donor-centric renewal and acquisition strategies (both print & digital) that balance exceeding budget goals and industry benchmarks with improving key donor metrics. Prior to joining Roswell Park in 2011, Gretchen held various marketing analyst roles. She holds a bachelor’s degree in business management from the State University of New York at Buffalo.
Sessions
NACCDO: Testing, Testing, Testing
Office Hours: NACCDO Testing Testing Testing