Melissa Free joined Seneca Gaming Corporation in 2015 and oversees all marketing aspects for the corporation. Melissa has brought a successful combination of creativity and analytics to Western New York through all the experience and knowledge she has acquired in her 30 years in the gaming industry. In addition, she has introduced new technical marketing tools into the corporation including Customer and Team Member communication applications. Prior to joining, Melissa was the Regional Vice President of Marketing for Caesars Entertainment for all nine Las Vegas properties. A native of Las Vegas, Melissa graduated from UNLV with a Bachelor of Science degree in Hospitality Management.
Sessions
PAMN: When HR & Communications Converge: A Perfect Recipe for Effective Employee Engagement