Dr. Robert King

Dr. King received his BBA in marketing, an MBA in marketing, and an MS in finance and economics from West Texas A&M University before earning a Ph.D in marketing from the University of Mississippi. Dr. King teaches the principles of marketing and advertising to undergraduates as well as marketing strategy and social networking to graduate students. He serves on several boards of directors as well as enjoying his own small business ventures and uses this knowledge to aid in the teaching of his classes. Dr. King’s research includes a wide variety of topics, but most falls under the scope of marketing strategy, electronic word-of-mouth, technology use in business, and business ethics. 


Managing a Brand During a Crisis: Keeping a Positive Perception During Change
Navigating the Social Network Storm