Gina Phairas BSc Comms CTC is co-founder of dogbiz and director of dogbiz University. She brings her marketing and communications background and degree to her work helping R+ dog trainers succeed, as well as her extensive training resume.
She is a former San Francisco SPCA Academy for Dog Trainers instructor, teaching and working alongside Academy founder Jean Donaldson to arm professional dog trainers with a comprehensive knowledge of positive reinforcement training techniques, and the mechanical and thinking skills needed to use them to greatest effect. As the San Francisco SPCA’s rehabilitation coordinator, she developed and oversaw staff training and behavior rehabilitation protocols to improve the adoptability of shelter dogs with behavioral issues.
Her own businesses have included Tails & Tots, a dog training business focused on the needs of expecting parents and families with dogs, and ShelterWorks, a nonprofit dedicated to improved adoption rates and decreased return rates through education and consulting work around staff and volunteer retention and training, adoption protocols, and assessment, enrichment, and training of shelter dogs.
A tireless advocate for positive training and in particular for positive trainers, she speaks regularly on business topics at conferences and seminars across the country and via web seminars, teaches at positive dog training schools, and works one-on-one with trainers on building business skills.