BRIAN V. LARSON is a Professor of Marketing in the School of Business Administration at Widener University in Chester, PA where he serves as Management Department Chair and Director of Sport Management. Since earning his PhD. from Oklahoma State University in 1999, Brian has actively demonstrated a passionate commitment to scholarship, service, and teaching with over 40 publications and conference presentations. He is a Board Member of the International Academy of Business Disciplines. At Widener he has a successful record of bringing together key constituents to get work done. Brian is a fan of Star Wars, Huey Lewis & the News, and Oklahoma State football.
Sessions
Brands & Fans: I Got Engaged with a Stormtrooper, and You Can Too!