Andrina Halder, PhD (Marketing), AFHEA, Course Leader and Senior Lecturer, Business and Management, London Metropolitan University, UK 

Andrina is an active academic researcher with particular interest in marketing in the digital era, consumer behaviour, qualitative research methodologies, making use of visual data and education contexts. She is passionate about bringing the workplace into the classroom. Alongside considerable lecturing experience within the UK and international HE sector and being a Senior Lecturer, she is currently leading BSc Digital Business Management course.