Dr. Jennifer Lyerly is an optometrist in Cary, NC where she specializes in custom contact lenses and ocular aesthetics. In 2011 she founded Eyedolatry Blog, a website with over 100,000 page visits a month dedicated to ocular health and patient communication. She is a community leader and advocate for issues facing new grads and women in optometry, passionate about engaging the next generation of ODs with optometry's challenges as a founder and cohost of the industry focused Defocus Podcast. In 2017 she was recognized as the Southern College of Optometry's Young Alumni of the Year, and in 2018 she was named Transitions Brand Ambassador of the Year. She currently serves as a Board of Trustees member at the Southern College of Optometry. She's passionate about using social media to help connect optometrists with patients and grow the scope and reach of the profession!