BEGIN:VCALENDAR
PRODID: 1
VERSION:2.0
METHOD:PUBLISH
X-WR-TIMEZONE: America/Los_Angeles
DTSTAMP: 20260629T090344
BEGIN:VEVENT
UID: info@vconferenceonline.com
SUMMARY:Distribution Enablement 2021 – The Shared Imperative for Sales and Marketing
PRIORITY:0
CATEGORIES:SESSION
CLASS:PUBLIC
DTSTART:20210503T143000
DTEND:20210503T153000
URL: https://event.vconferenceonline.com
DESCRIPTION:<div>
	<em><strong>Best For: Exec Management; Business Leaders; Enablement <u>Open to All</u></strong></em><br />
	<br />
	Last year, distribution enablement changed overnight as the industry went virtual. A recent McKinsey study found that asset managers with the strongest digital and remote capabilities pre-Covid saw, on average, a 12% increase in gross sales in 2020, while their more traditional, field-centric counterparts saw a decline of 2%. Moving forward, MarketBridge has found the #1 enablement priority of market leaders is to better leverage their existing technology tools and data and analytics investments to drive the digital enablement of their go-to-market model. We believe this starts with the radical alignment of sales and marketing to create shared objectives around revenue growth, seller productivity and data-driven engagement. In this session, we will present our recent survey results as Financial Advisors navigate the post-COVID landscape, face new needs and expectations, and engage with Asset Management firms differently than before. We will connect these insights to strategic distribution imperatives that sales and marketing teams need to make in the coming year. In addition, we will share our Maturity Model for Distribution Enablement allowing you to benchmark your maturity level and identify potential gaps (from technology, messaging, content and channel alignment).&nbsp;<br />
	<br />
	Attend the session for:&nbsp;<br />
	<br />
	1. Insights from Financial Advisor on their expectations from Asset Management providers (based on 2021 survey results)<br />
	2. Our Maturity Model for Distribution Enablement<br />
	3. A Strategic approach to drive a superior advisor experience, improve seller productivity, and ultimately to gain competitive advantage in a challenging market environment.<br />
	&nbsp;</div>
<div>
	&nbsp;</div>

LOCATION:
END:VEVENT
END:VCALENDAR