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PRODID: 1
VERSION:2.0
METHOD:PUBLISH
X-WR-TIMEZONE: America/Los_Angeles
DTSTAMP: 20260629T090453
BEGIN:VEVENT
UID: info@vconferenceonline.com
SUMMARY:Journey to 360: Building the Business Case for an Integrated Client View
PRIORITY:0
CATEGORIES:SESSION
CLASS:PUBLIC
DTSTART:20210503T130000
DTEND:20210503T140000
URL: https://event.vconferenceonline.com
DESCRIPTION:<div>
	<em><strong>Best For: Marketing Leadership; Sales Leadership; Enablement Leadership <u>Open to All</u></strong></em><br />
	<br />
	As MarTech stacks continue to grow in importance, so does their ultimate value: delivering a 360 view of the client. Yet getting alignment and sponsorship for these 360 view initiatives present their own challenges. How do we frame the value proposition in a way that avoids it sounding like &ldquo;just another platform&rdquo;? In this session we&rsquo;ll explore the lessons learned on the journey.</div>

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