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UID: info@vconferenceonline.com
SUMMARY:Digital Acceleration 2021: How the Pandemic Lit Up the Connected Experience 
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DTSTART:20210505T143000
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URL: https://event.vconferenceonline.com
DESCRIPTION:<em><strong>Best For: Exec Management; Sales Management; Marketing Management; Technology Leadership; Enablement <u>Open to All</u></strong></em><br />
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Moving to an all virtual client engagement model during the pandemic has narrowed the gap between how marketing, sales and technology rely on data to interact with clients. Previously sales relied on face to face meetings as a differentiator, when that went away, it forced them to take a look at digital tools that shared a similar backbone to marketing. This shift to digital accelerated the process of extending more digital connections with clients, and thereby gathering more data.&nbsp; Now that sales teams are more comfortable with digital engagement, the door has opened to the &ldquo;Connected Experience&rdquo;.&nbsp; In this fireside chat with Craig Lieb, Director CRM and Distribution Enablement at Invesco and Nathan Stevenson, CEO of ForwardLane, we will explore what the Connected Experience is, the value it brings to sales and marketing teams and how it delivers a superior personalized, client experience.
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