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DTSTAMP: 20260405T130336
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SUMMARY:Overcoming Sales Team Struggles to Use Data
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CLASS:PUBLIC
DTSTART:20201021T123000
DTEND:20201021T133000
URL: https://event.vconferenceonline.com
DESCRIPTION:According to a recent report from ZS Associates and discussed in Ignites article Data Bytes: Sales Teams Struggle to Use Analytics, many asset managers have taken steps to incorporate data analysis in their distribution, but few have seen a significant sales boost from those efforts. Of the sales and marketing executives at the 10 firms the research firm surveyed, none reported a large, measurable impact from data-driven distribution.<br />
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How can small, medium, and large asset managers effectively approach a data-driven sales strategy? How can a firm take advantage of analytics to drive successful outcomes without taking years to get the data and systems right? Understand how asset managers are solving this data challenge and using analytics to enable their distribution teams to achieve their goals.
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