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X-WR-TIMEZONE: America/Los_Angeles
DTSTAMP: 20260923T083236
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UID: info@vconferenceonline.com
SUMMARY:CyberSecurity Innovation as a Competitive Advantage
PRIORITY:0
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CLASS:PUBLIC
DTSTART:20170928T142500
DTEND:20170928T145500
URL: https://event.vconferenceonline.com
DESCRIPTION:Enterprises and consumers usually say that security and privacy of their data is of high importance, but priorities often shift when it comes down to paying more for these features. And providers and sellers that invest in stronger security may find themselves at a disadvantage - a higher price point than their competitors. What’s causing this cognitive dissonance? Why do we say we value and want better cybersecurity yet in practice resist paying extra for it? In this talk we’ll discuss the very emotional reasons that shift our perceptions when purchasing technology solutions and explain how vendors and provides can shift the narrative to transform investment in CyberSecurity innovation from a potential cost barrier into a competitive advantage.
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