Session List
Full Schedule
Date/Time Session Room
5/20/2020 10:00 AM -to- 11:00 AM Panel Discussion: Let’s Get Back to Business!
Cassie Green
Mike Dean
David Lopez
Warren Knipple
David Gross
Josh Ellsworth
Mark Granberry
Ken Martin

Breakaway Sessions #1 kicks off with a panel discussion hosted by GRAPHICS PRO  executive editor Cassie Green. Cassie will talk to industry leaders about everything related to your business, from markets and products ripe for new business, to loans, leasing, and supply-chain issues. The following panelists will join her:

  • Mike Dean, VP of Sales & Marketing, Epilog Laser

  • David Lopez, Product Manager, Epson America

  • Warren Knipple, President, Trotec Laser

  • David Gross, President, Condé Systems

  • Josh Ellsworth, Senior Vice President, Dealer & Enterprise Sales, STAHLS'

  • Mark Granberry, President/CEO, GSG

  • Ken Martin, Managing Director, CIT

Shop Talk
5/20/2020 10:00 AM -to- 11:00 AM Panel Discussion: Let’s Get Back to Business!
Cassie Green
Josh Ellsworth
David Gross
Mark Granberry
Mike Dean
Warren Knipple
David Lopez
Ken Martin

Breakaway Sessions #1 kicks off with a panel discussion hosted by GRAPHICS PRO  executive editor Cassie Green. Cassie will talk to industry leaders about everything related to your business, from markets and products ripe for new business, to loans, leasing, and supply-chain issues. The following panelists will join her:

  • Mike Dean, VP of Sales & Marketing, Epilog Laser

  • David Lopez, Product Manager, Epson America

  • Warren Knipple, President, Trotec Laser

  • David Gross, President, Condé Systems

  • Josh Ellsworth, Senior Vice President, Dealer & Enterprise Sales, STAHLS'

  • Mark Granberry, President/CEO, GSG

  • Ken Martin, Managing Director, CIT

Back to Business
5/20/2020 11:00 AM -to- 12:00 PM Designing and Marketing for Sublimation Success
Sprite Wood

It seems like everyone has a sublimation business these days, so it is important to set yourself apart from the crowd.  Learn how to increase the value and demand for your products and how to keep your customers coming back for more!  Topics covered in this training will be:

  • Design tips and tricks

  • Helpful online resources

  • Marketing and branding pointers

  • Innovative product ideas

  • Cutting edge transfer techniques 

Shop Talk
5/20/2020 11:00 AM -to- 12:00 PM Stay in Business with a Greater Online Presence and Why is Color Management So Hard?
Mark Rugen

First 30-minute segment:
 

We will show you how to prepare for the next pause in business by enhancing your online presence and keep your printers printing no matter what! While many already have some kind of online eCommerce solution, we want to show you how you can evaluate your present collection of printers, develop products that can be sold online or retail, and one method to get the greatest online impact. Getting your shop selling both online and retail will be the new norm. One study alone shows that by 2023, in the US alone, we are expecting to have 300 million online shoppers. That’s 91% of the current population! Shops need to take full advantage of this growing market if they are to survive in the next decade. For any user interested in advancing their online presence.


Second Thirty minute segment:

Sure color management is a complex subject but that doesn’t mean it has to be confusing. In this segment of our program we will show you the top 7 things you need to know to get better color from your wide format printer. We will do this is a simplified manner so no confusion here at all, just good old shop talk. Do this, not that. When you finish our 30 minute program, you’ll be able to implement these 7 tips and get better printing right away! This segment is for any level user of a wide format printer.

 
Back to Business
5/20/2020 12:00 PM -to- 1:00 PM Sandcarving: Use Your Techniques as Marketable Choices
Peter Norman
Darin Jones

Discover different sandcarving techniques in which your business can use to help present your customers with different order options. Darin and Peter will show you 4 important techniques including stagecarving, deep carving, compound curves and halftones. Use these helpful capabilities to better market your business operations, creating a higher return on investment.

 
Shop Talk
5/20/2020 12:00 PM -to- 1:00 PM Masks, Maintenance and Marketing
Kelly Burns
Kenny Ginn
Mark Asprodites

Join our experts as they guide you through the hottest trends in face-mask decoration, machine maintenance and marketing your business as open and essential with numerous signage and applications.  Join us!

 
Back to Business
5/20/2020 1:00 PM -to- 2:00 PM Ramping up Your Laser Business: Finding Real Success Post Pandemic
James Stanaway

Join James Stanaway for an exciting and informative presentation discussing how you can prepare for reopening your personalization business, what markets may present a strong profit potential, tips for using the laser in more productive ways, and more!

 
Shop Talk
5/20/2020 1:00 PM -to- 2:00 PM How to Launch Successful Online Apparel Fundraising Stores
JP Hunt

You've probably heard about 'Here for Good' and 'Support Local' online t-shirt fundraising campaigns. These campaigns are producing much-needed revenue for decorators AND local independent businesses across the country. This unique fundraising approach is exploding, and we're going to show you how to leverage this strategy. In this online class, we will share our favorite tips and tricks for launching and managing successful online apparel fundraising stores.

Here are just some of the topics we will cover:

  • Fundraising campaign breakdown
  • Online fundraising store checklist
  • Fundraising marketing best practices
  • How to integrate face masks into your fundraising campaigns
  • Medical & First Responder recognition and fundraising program
  • More profits with paid sponsorships
 
Back to Business
5/20/2020 2:00 PM -to- 3:00 PM DTG Printing- 10 Things You Should Know Before Buying
Matthew Rhome

Whether you already have existing DTG technology or you are shopping for your first printer this seminar will give you an unbiased view of what features you should be looking for in a DTG printer and the questions you should ask before making a purchase. The class will be hosted by industry veteran Matthew Rhome the inventor of the first commercially available DTG printer. Matthew will share his knowledge of DTG and his 40 years of experience in the garment decoration industry.

 
Shop Talk
5/20/2020 2:00 PM -to- 3:00 PM Navigating Financing During Challenging Times
Greg Bourdon

This educational and informational session is designed to provide you with critical information to not only weather the current storm but strengthen the way you run your business. Now more than ever, cash reserves are important. Financing may be the answer to ensure you can keep the cash you need on hand. Learn what you need to know to apply, the best ways to navigate the process, what constitutes a “good deal” for your business and more. 

 
Back to Business
5/20/2020 3:00 PM -to- 4:00 PM New Solutions for Your Business with Epson DTG and Sublimation Printing – by Imaging Spectrum
Matt McComic
Zach Jones

We will take an up-close look at Epson’s DTG and Sublimation printer solutions. You can produce everything from tee shirts and hats, to pressing artwork on metal and custom coffee mugs.  We won’t stop at printers; we will cover pretreat and heat presses. We will give you a tour of the Imaging Spectrum showroom, the only Epson Certified Solution Center serving Texas and surrounding states, then answer any questions live.

Shop Talk
5/20/2020 3:00 PM -to- 4:00 PM Ways to Stay Competitive in a Changing Business Environment
David Stevens

Savvy businesses stay profitable in a changing business environment by adapting product offerings to meet new demands, and by finding new ways to improve product quality and production efficiency. Join “Laser Dave” Stevens and learn ways to stay competitive during these uncertain times – including step-by-step instructions on how to make some of the products such as PPE items currently in extreme demand, and time and cost-saving laser hacks to help you improve product quality and production efficiency.

 
Back to Business
5/20/2020 4:00 PM -to- 5:00 PM How to Prepare for the New Normal
Paul  Wagner

According to Keypoint Intelligence, 57% of the respondents in a recent survey indicated that they have never heard of smart print manufacturing, a key to winning in the new normal.  Join HP for our session on how HP PrintOS, a free service for HP printers, can be your entrée into the smart printing world.  A focused run through of the HP PrintOS Applications Center and the PrintOS Mobile App will show how you can improve your processes and control costs to help boost you ahead of your competitors.

Shop Talk
5/20/2020 4:00 PM -to- 5:00 PM Digital Transformation: The Action Plan You Need to Keep Business Growing
Monica Chan
Jesse Lopez

In this webinar, Square will discuss the insights on changes that have occurred since COVID and how businesses are readjusting their internal operations to keep up. Given many cities’ shelter-in-place orders, consumer shopping behaviors have shifted dramatically, leaving some businesses without the proper tools to pivot. This webinar will walk you through how to create an action plan for a digital transformation that addresses the steps needed when it comes to digital marketing and touch-free payment acceptance, both online and offline. Given the nature of work for graphic professionals, the webinar will also discuss a variety of tools for collecting digital invoices, including understanding the advantages of multi-package digital estimates, recurring invoices, and progress invoices.  Now more than ever, it is essential for businesses to embrace a digitally based business model. This webinar will set out the foundation for a seamless transition into staying digitally connected with your customers.

Back to Business
5/20/2020 5:00 PM -to- 6:00 PM Evolving with Essential Markets for Heat Transfers
Jenna Sackett

In this ever changing industry and world, it is important to keep your business on top of the trends.  STAHLS' will guide you through the important markets that you should be targeting to keep your equipment running and your profits growing. 
                               

  •  Learn what products work best when being mindful of health and safety

  •  Review industry standards and requirements for safety apparel

  •  Find profit potential with addon sales and personalization

Shop Talk
5/20/2020 5:00 PM -to- 6:00 PM Marketing on a Limited Budget
Ed Levy

In today’s World, marketing is more important than ever to restart the business interruption caused by COVID-19.   However, without sales over the past couple months, it is difficult for many to invest in elaborate marketing campaigns.  This breakaway session will help provide some key material for marketing on a limited budget.

 

 

Back to Business
5/20/2020 6:00 PM -to- 7:00 PM Don't "Panic Procrastinate", Now is the Time to Sort Your Pattern Library
Daniel Watts
Julia Van Der Sommen

At Pattern Room, we believe in ridding the world of badly fitting garments. In our presentation today, we will be discussing what makes a good fitting garment (hint: a great pattern) and how you can “audit” your current pattern library to understand what you currently have and sort out the good from the bad. For those who have yet to start building a pattern library, where to start and how to make some decisions about what you might need.

 Once you have a good handle on what in your pattern library you should retain, you are now well placed to look to fill the gaps and add to it with sensible choices. A great pattern library is the key to being ready to say “yes” to any customer who walks in your door, or, even better allow you to reach out to local sporting clubs, etc. to help them and their members recommence doing what they love. 

 
Shop Talk