Session Schedule

Here are the content details for this event's available sessions.
All times are Eastern Time Printable Schedule || Times, presenters and sessions are subject to change.

Day 1 || Day 2
Time
Title
Speaker
Room

     All Sessions   |   Clinical   |   Practice Management   |   More Practice Management   |   Vendor Video Theater
  • Day 1

  • 1/28/2015 12:00 PM
    -to-
    1:00 PM
    Reducing ARMD Risk Factors (43666-PS)
    Clinical
    With stress reduction being a major risk factor for ARMD, Dr. Newman presents a 1-hour webinar discussing clinical studies related to reducing stress levels in patients at risk for Age Related Macular Degeneration.

    Dr. Newman breaks down the NIH studies “Stress Reduction Programs in Patients with Elevated Blood Pressure: A Systematic Review and Meta-analysis” authored by Maxwell V. Rainforth, PhD, Robert H. Schneider, MD, Sanford I. Nidich, EdD, Carolyn Gaylord-King, PhD, John W. Salerno, PhD, and James W. Anderson, MD and published in Current Hypertension Reports 2007, 9:520–528, where we learn that many stress reducing programs have shown benefits, relaxation, meditation and biofeedback techniques will be discussed in detail, as well as “A Randomized Controlled Trial of Stress Reduction in African Americans Treated for Hypertension for Over One Year” published in 2005 by the American Journal of Hypertension which determined that psychosocial stress has been implicated in the disproportionately higher rates of hypertension among African Americans. This randomized controlled trial compared the effects of two stress reduction techniques and a health education control program on hypertension during a period of 1 year in African-American men and women.
  • 1/28/2015 12:00 PM
    -to-
    1:00 PM
    Growing your practice through pediatric optometric care (43451-PM)
    Practice Management
    There is greater attention to pediatric visual care than ever. The Affordable Care Act's pediatric vision benefit, the increasing concern over myopia, and the advances in research of children's vision all provide opportunities for the optometrist to increase the profitability of their practice and make their practice stand out. This course will discuss clinical aspects of pediatric primary care, vision therapy, orthokeratology, and myopia control. Additionally, practice and staff management aspects of children's vision care will be covered.
  • 1/28/2015 12:00 PM
    -to-
    1:00 PM
    Success Outside the Optometry Practice, What No One Teaches You
    More Practice Management
    Founder of OptometryStudents.com and NewGradOptometry.com, writer of over 500 articles and private practice associate, join Matthew Geller O.D. as he provides his top 10 keys to success in life. Matt will dive into the topics of finance, business, negotiation, psychology, industry relationships, getting paid outside the practice and will also give you his top resources to become successful. It is not to late to become the breadwinner and to be successful - join Matt as he clears the fog to give you exactly how he did it.
  • 1/28/2015 1:00 PM
    -to-
    1:11 PM
    Part 1 of Growing your Online Practice: Google Analytics and Call Tracking (VEN0010)
    Vendor Video Theater
    The goal of any practice's website should be to convert more visitors into a new patient appointment. The first step in the process is to have the right tools in place to understand what's going on and how many new patients your site is producing. 10 action-packed minutes of great information, and a show special $100 off / 1st month free for new customers.


    Sponsored by:
  • 1/28/2015 1:15 PM
    -to-
    1:25 PM
    Will the Pediatric Vision Essential Health Benefit Impact Your Practice? (VEN0003)
    Vendor Video Theater
    The Affordable Care Act was a hot topic for the past year, especially for eyecare professionals. In this presentation, we’ll take a look at how the ACA affects the ECP as well as how improved eyecare for children could become a reality.

    Sponsored by:
  • 1/28/2015 1:30 PM
    -to-
    2:30 PM
    Updates on Collagen Cross Linking (43632-AS)
    Clinical
    From treating keratoconus and ectasia to killing bacteria, collagen crosslinking could prove to be a must-know procedure for all practitioners.
  • 1/28/2015 1:30 PM
    -to-
    2:30 PM
    My Current 10 Favorite Practice Management Pearls (43493-PM)
    Practice Management
    This lecture includes 10 of Dr. Sorrenson’s current favorite practice management pearls. Currently those pearls include ways to improve staff morale, increase year supply percentage, increase patient satisfaction, and new benchmarking numbers and methods.
  • 1/28/2015 2:30 PM
    -to-
    2:40 PM
    Educational Presentation! Amniotic Membrane: Clinical Implementation (VEN0002)
    Vendor Video Theater
    Amniotic membrane can be a useful therapeutic adjunct in the medical eye care practice. There are many patients in the eye care practice where traditional treatments have failed to resolve the issue. The purpose of this video is to examine what patients might be candidates for amniotic membrane and how to implement this treatment into the practice.

    Sponsored by:
  • 1/28/2015 2:45 PM
    -to-
    2:55 PM
    Educational Presentation! Accelerating Your AR Cycle (VEN0001)
    Vendor Video Theater
    Learn how to accelarate your AR cycle by utilizing clearinghouse reports to understand and eliminate claim errors, tips on ensuring timely insurance filing to increase claim payments and to gauge the efficiency of your # of days in AR

    Sponsored by:
  • 1/28/2015 3:00 PM
    -to-
    4:00 PM
    Low Vision Rehabilitation So Easy Even a Caveman Can Do It! (43703-LV)
    Clinical
    Packed with information, this course is for the Doctor who wants to start or expand his/her ability to do low vision rehabilitation. New concepts are presented regarding how to think about Low Vision in general and clinical pearls are discussed to make the provision of Low Vision Rehabilitation services easy.
  • 1/28/2015 3:00 PM
    -to-
    4:00 PM
    Practice Independence (43505-PM)
    Practice Management
    This one hour webinar will cover the movement we call practice independence which grew out of the dissatisfaction in Optometric practice of the limitations on income and growth of the managed vision care industry which dominates the health care delivery system today. Covered topics will include how to develop a specialty care practice as well as the creation of new growth areas in the field through OD to OD referral networks. Session will cover the history of how we got ourselves into our present dilemma where most OD practice depend on managed vision care plans for their survival as well as real solutions to the challenges of the present environment.
  • 1/28/2015 4:00 PM
    -to-
    4:10 PM
    Educational Presentation! Top 7 Practice Efficiencies of a Cloud-based EHR (VEN0004)
    Vendor Video Theater
    Meaningful Use caused a lot of interest in electronic health record use. However, there is more than meaningful use money behind the reasons to use EHR. A more efficient practice and better patient care are at the root of why the meaningful use money was on the table.

    Sponsored by:
  • 1/28/2015 4:15 PM
    -to-
    4:25 PM
    Educational Presentation! Guiding Principles for Effectively Using Co-op Funds (VEN0005)
    Vendor Video Theater
    Co-op marketing programs focus on strategic alliances with your vendor partners that can help you better penetrate your local market. Unfortunately, most of these funds are never used. Despite a potentially lengthy or tedious process involved in obtaining co-op marketing vehicles and reimbursement, the benefits can be worth your efforts. In this presentation, you will learn the benefits of co-op marketing as well as tips to maximize your co-op program.

    Sponsored by:
  • 1/28/2015 4:30 PM
    -to-
    5:30 PM
    Carotid Stenosis: The Manifestations and Clinical Spectrum of Ocular Findings (43525-SD)
    Clinical
    This course will discuss the ocular manifestations of carotid artery stenosis. The presentation will use two case examples to demonstrate the ocular findings of carotid artery disease and ocular ischemic syndrome. The course also discusses the various diagnostic tests used as well as the ocular and surgical management of carotid stenosis.
  • 1/28/2015 4:30 PM
    -to-
    5:30 PM
    Business Strategies for Success in Optometry (43450-PM)
    Practice Management
    This course will discuss current challenges in our business environment. We will review ways to develop strategies for success in the business of Optometry. Strategic examples will be given that can be implemented to create success in Optometry.
  • 1/28/2015 5:30 PM
    -to-
    5:40 PM
    Lessons Learned: Build an A+ Kids Business from A to Z (VEN0007)
    Vendor Video Theater
    The kids’ business is a lucrative and rewarding niche of the eyewear industry, as well as a competitive arena in which eyecare professionals must know how to sell to children. Whether you’re in the kids’ business or are ready to add the kids’ category to your practice, we’ve got your course for success!

    Sponsored by:
  • 1/28/2015 5:45 PM
    -to-
    5:56 PM
    5 Steps You Can Take Today To Improve Practice Performance in 2015 (VEN0009)
    Vendor Video Theater
    What are some simple changes that you can make in your practice today that will have a BIG impact on the success of your practice in 2015? Watch this session and find out the top 5 things that the most successful eye care practice owners are doing to improve practice performance.


    Sponsored by:
  • 1/28/2015 6:00 PM
    -to-
    7:00 PM
    Retinal OCT Deconstructed (43583-GO)
    Clinical
    Optical Coherence Tomography (OCT) has become an indispensable instrument when diagnosing retinal disease and evaluating the progression and/or the effects of treatment. This course will give a basic description of optical coherence tomography, and discuss the applications as well as the limitations of retinal OCT in clinical practice.
  • 1/28/2015 6:00 PM
    -to-
    7:00 PM
    Increase Capture Rate and Multiple Pair Sales (43449-PM)
    Practice Management
    Attend this course with leaders from each management area. Next, collaborate to close any gaps between current business practices and best practices. Then watch your metrics and celebrate success!

    Capture Rate and Multiple Pair Sales increase when management areas work in concert. Most offices communicate product knowledge, concurrent with decision making, during the point of sale. However, great offices guide decision making long before each patient steps into the optical.

    Take a moment to imagine the typical patient’s experience. Their involvement might begin with booking an appointment or responding to a recall message. Next, before ordering any optical solution, the patient will experience reception, pre-test, and the examination. This means that at least 4 management areas can raise awareness, inspire consideration, identify preferences and encourage decision making, before your patient encounters the optical.
  • Day 2

  • 1/29/2015 12:00 PM
    -to-
    1:00 PM
    K-sicca? What to pick-a?!(43782-AS)
    Clinical
    To familiarize optometrists and staff on the expectations, presentation, and follow-ups from thermal pulsation, cyclosporine, to biologic corneal bandage therapies for recalcitrant ocular surface disease in a private practice setting.

    With many new dry eye relief choices at our fingertips, we will discuss the expectations, presentation, and follow-ups from thermal pulsation therapy, cyclosporine therapeutics, to biologic corneal bandage therapies for recalcitrant ocular surface disease in a private practice setting. There will be comparisons beyond preservative-free artificial tears as adjunct treatment for dry eye. Examples of cyclosporine, ocular rosacea and subsequent thermal pulsation therapy, and amniotic membrane therapy in a patient with Sjogrens related keratoconjunctivitis sicca will be specifically referenced. Private practice setting billing codes will be referenced along with example patient consent forms.
  • 1/29/2015 12:00 PM
    -to-
    1:00 PM
    The Do's and Don'ts of Retail Strategies (43696-PM)
    Practice Management
    As a business manager your role is primarily to keep the day to day operations of your practice running smoothly. This interactive session will provide you with the information needed to assess the right strategies for your optical and to deploy new strategies to support your long term goals for profitable growth.
  • 1/29/2015 12:00 PM
    -to-
    1:00 PM
    The science of blue light. Protecting your patients in a digital world (43714-PM)
    More Practice Management
    This workshop will uncover the dangerous trends and unintended consequences to vision that are affecting both you and your patients in today’s 24/7 Digital World.
  • 1/29/2015 1:00 PM
    -to-
    1:10 PM
    Specialty Fit Collections Redefining Fit and Offering Eyewear for All (VEN0008)
    Vendor Video Theater
    When it comes to apparel, there’s petite, plus size, slim, big and tall - a fit for every body type. Shouldn’t eyewear be available in a fit for every face? Learn about the different types of specially fitting eyewear to give your patients the styles they want, in the fits they need.

    Sponsored by:
  • 1/29/2015 1:15 PM
    -to-
    1:29 PM
    Educational Presentation! Profitability – Optical and Professional, Yes, they are separate (VEN0012)
    Vendor Video Theater
    In order to better understand how to create profit it is essential to break down the costs associated with both the professional and optical businesses? This course has been designed to provide owners and decision makers a detailed methodology in identifying the unique operational costs and profitability of their professional and optical businesses.


    Sponsored by:
  • 1/29/2015 1:30 PM
    -to-
    2:30 PM
    Yuck – Demodex; Killing those little buggers (43693-AS)
    Clinical
    D folliculorum (all stages) is found in small hair follicles and eyelash hair follicles and has been implicated in dry eye syndrome, eye and eyelid irritation and even rosacea. Treatment of demodex is rapidly becoming a part of daily optometric care for patients with symptoms of eye irritation. This course will review the organism and it’s history, it’s pathophysiology, epidemiology, diagnosis, treatment and follow up.
  • 1/29/2015 1:30 PM
    -to-
    2:30 PM
    The Elusive Handoff (43582-PM)
    Practice Management
    Learn what the optician needs during the handoff in order to capture, engage and convert more eyewear purchases in your optical. Learn the secrets, words and phrases that patients need to hear in order to make the best decisions regarding eye health. In less than 2 minutes lead the patient to understand clearly your prescribed advice and why your protection and prevention plan makes sense.
  • 1/29/2015 1:30 PM
    -to-
    2:30 PM
    Common Issues In Eye Care Medical Record Keeping (43492-PM)
    More Practice Management
    This presentation will highlight the 'pet peeves' of a person who has spent the past 20 years consulting with eye doctors on topics related to medical record keeping. Many 'confusing' elements of coding are answered quickly and succinctly by a brief trip to the appropriate reference, either as a manual or online. Dr. Brownlow will attempt to motivate doctors and staff to use the nationally recognized references when coding questions pop up in their offices, rather than blogs, chat rooms, Facebook, Twitter, or cocktail party discussions.
  • 1/29/2015 2:30 PM
    -to-
    2:43 PM
    Growing your Online Practice: Website Changes that Produce More New Patient Appointments (VEN0011)
    Vendor Video Theater
    That's right, you can make changes to your website to help it convert more visitors into new patient appointments. Uncover a wealth of tips that you can implement right away on your website. And of course, get a second show special of another $100 off / 1 month free for new customers.


    Sponsored by:
  • 1/29/2015 2:45 PM
    -to-
    2:55 PM
    Educational Presentation! How to Build Your Suns Business (VEN0006)
    Vendor Video Theater
    Every ECP knows sunglasses are not just for the summertime. However, your customers may not be aware of the benefits of wearing sunglasses throughout the entire year. This presentation will provide you with tips for selling sunwear during the off-season months so you can ultimately boost your bottom line.

    Sponsored by:
  • 1/29/2015 3:00 PM
    -to-
    4:00 PM
    Meet the Choroid (43588-GO)
    Clinical
    The choroid is both a pigmented and vascular tissue. Its main function is to nourish the outer retina. Blood flow to the choroid is as great as in any other tissue. This course discusses disorders of the choroid, from infection and inflammation to various malignancies.
  • 1/29/2015 3:00 PM
    -to-
    4:00 PM
    Eight Steps to Staffing Excellence (43517-PM)
    Practice Management
    The impression left by staff members plays an incredible role in the overall experience of your patient. People are your company’s most valuable asset. Employee turnover is costly. How do you find the “right fit” for your office? What do you do when you have made a poor hiring decision? What makes an employee loyal to you and your practice? This course addresses these questions and more as you learn the eight steps to staffing excellence.
  • 1/29/2015 4:00 PM
    -to-
    4:11 PM
    Educational Presentation! The impact of Healthcare reform on the independent optometrist. (VEN0014)
    Vendor Video Theater
    Talking points to include big data, claims analysis, ongoing audits by HIPAA, meaningful use audits, CPT profiles, quality control audits. We touch on some of the 3rd party payers and their processes and approaches and how to identify solutions to protect the offices.


    Sponsored by:
  • 1/29/2015 4:15 PM
    -to-
    4:25 PM
    How to Increase Revenue Per OD Hour with a Portable Autorefractor (VEN0013)
    Vendor Video Theater
    Learn how a portable, smartphone-based autorefractor can eliminate bottlenecks in your practice and increase the number of patients you see per day. Smart Vision Labs has created the SVOne, an accurate, smart, ultraportable autorefractor for the modern office and beyond. It is perfect for doctors with multiple lanes or limited space who want to increase revenue per OD hour, and for doctors who perform exams outside the office setting (e.g., nursing homes, schools, workplace, mission trips).


    Sponsored by:
  • 1/29/2015 4:30 PM
    -to-
    5:30 PM
    Sutureless Amniotic Membranes: When and How to use them (43691-AS)
    Clinical
    The amniotic membrane is the innermost of the three layers that form the fetal membrane. It is a biologic tissue with antiangiogenic, antiscarring, antimicrobial, and anti-inflammatory properties that promotes healing of the ocular surface. When applied to the cornea it helps facilitate epithelial healing and encourages reepithelialization. This one-hour lecture will discuss the newer sutureless amniotic membranes that are available for optometric use and discuss their current indications (including dry eye, recurrent corneal erosions and neurotrophic keratitis), while specifically describing how to properly insert and remove the tissue.
  • 1/29/2015 4:30 PM
    -to-
    5:30 PM
    The New Rules of Optical Retailing (43637-PM)
    Practice Management
    What is a definition of insanity? According myriad reliable sources, it is repeatedly doing the same thing and expecting a different result. We have fallen into a form of insanity in our approach to optical retailing. It’s time to do new things and get out of the flat-growth rut. The New Rules of Optical Retailing was created after a recent tour of over 125 successful practices in throughout North America. Mr. Gerber realized that when basic retail fundamentals are ignored, it saps the industry of its ability to thrive. In this dynamic course nine important rules will be shared that will help vision care businesses escape the status quo, maximize patient satisfaction and build practice income.

    In this dynamic course, optical merchandising guru, Bill Gerber aka the Kevin Bacon of the optical industry, will share valuable insights every practitioner should know about the current retailing climate and what other successful retailers are doing to consistently achieve double digit growth.
  • 1/29/2015 4:30 PM
    -to-
    5:30 PM
    Help Wanted : Help For Hire (43510-PM)
    More Practice Management
    If either you are a practice owner looking to hire an ideal associate or you are an OD looking to join your dream practice then this is the course for you. Listen from the perspective of both sides. Dr. Justin Bazan had been in practice for over 5 years and wanted to hire an ideal associate. He will share his process from making the decision to hire one, to attracting the right candidates, to evaluating them, to hiring them and implementing them into the practice. Dr. Jessi Lee was completing a pediatric and vision therapy residency and was hopeful of becoming an associate at a practice that had what she was looking for. Hear her process of how she was able to market herself and ultimately land her dream job.
  • 1/29/2015 6:00 PM
    -to-
    7:00 PM
    Advanced Scleral Lens Technologies for the Treatment Corneal Conditions and diseases (43802-AS)
    Clinical
    To review and understand current technologies to diagnose and treat a variety of corneal conditions with scleral lenses with the use of corneal topography and anterior segment OCT. A number of ocular and OCT images will be presented.
  • 1/29/2015 6:00 PM
    -to-
    7:00 PM
    Know Your Market Area (43589-PM)
    Practice Management
    Know your Market Area will help better understand your market area but a few simple analysis utilizing resources that are easily available. After completion a practice will be able to understand different market positions and their competitors to better target their own market position.
  • 1/29/2015 6:00 PM
    -to-
    7:00 PM
    Building the Two Million Dollar practice (and more!) (43571-PM)
    More Practice Management
    An optometrist with twenty-two years of private practice experience shares practical suggestions for building the practice you envision. Starting cold in 1992 with only one doctor and a staff of three, Dr. Arnold has grown his Today’s Vision to include three optometrists and a staff of twelve.

    Subjects covered are marketing, networking, technology, patient relations and staff management. Professional practice management resources are also included.
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